Motorola showed up to IFA 2026 in Berlin with a full bag: a new Edge 70 Plus phone, its most capable smartwatch yet, a Razr covered in actual Swarovski crystals, and a little magnetic charging puck. Here's what matters from Wednesday's keynote.
The phone: Edge 70 Plus
Start with the number Motorola wants you to remember — 200 megapixels. That's the main camera on the Edge 70 Plus, the highest-resolution sensor the company has ever put in a phone. It gets optical stabilization, 10x digital zoom, 4K video, and Pantone validation for colors and skin tones. There's a macro camera along for the ride and a 32MP selfie camera up front.
The rest reads upper-midrange, and that's not an insult. You get a 6.78-inch 144Hz AMOLED with stereo speakers, a Snapdragon 7s Gen 3 with 8GB of RAM, and 128 or 256 gigs of storage. The battery is a hefty 6,500mAh with 45W charging — plus bypass charging, so marathon gaming sessions draw power from the wall instead of cooking the cell.
Design is where Motorola is really swinging. The phone curves on all four edges, front and back, and comes in four Pantone-certified colors — Gray Lilac, Milky Blue, Mountain View and Sage — each with its own texture. One feels like silk; another is acetate, like old-school eyeglass frames. It starts at €600 and reaches parts of Europe and the Middle East in the coming weeks.
The watch finally grows up
Motorola watches have historically been an afterthought. The new Watch Ultra looks like a real attempt: 46mm of stainless steel, Wear OS on a Snapdragon W5+ Gen 1, and a 1.5-inch OLED that hits 2,700 nits — bright enough to read in direct sun. It's rated IP68 and 5ATM and promises about two days of active use.
The interesting part is the fitness stack, built with Polar — the folks serious runners already trust. Sleep staging, a nightly recovery score, a running coach, guided breathing. And for the first time on a Moto watch there's built-in LTE alongside dual-band GPS, so you can leave the phone at home and still take calls, track a run and pay with Google Pay. It's €430, rolling out across most regions soon.
A flip phone with jewelry
Then there's the show-off piece: a limited Razr 70 done with Swarovski. Quilted soft-touch finish, Pantone Meteorite gray, 35 hand-set crystals on the back and a chunky 32-facet crystal right in the hinge. Under the sparkle it's a standard Razr 70 — 3.6-inch cover screen, 6.9-inch folding display, 4,800mAh battery. It's $900 in the US, and Motorola includes a clear case so the crystals stay on display.
And a charging puck
The Snap is a €40 magnetic wireless charger on the new Qi2.2 standard — 25W for anything compatible, 30W on supported Motorola phones. Braided cable in the box; Europe gets a bundle with a metal stand.
Why it all hangs together
Motorola can't outspend Apple and Samsung on chips, so it's competing on feel: Pantone colors, unusual textures, crystals, curves. Fashion, basically. And when the phone under all that styling has a 200MP camera and a 6,500mAh battery for €600, the strategy stops looking silly and starts looking shrewd.
Image: I'm Zion, via Pexels
